Taking place at London’s Natural History Museum on the 15th June 2014, the One For The Boys Fashion Ball hosted by Samuel L. Jackson and a special guest host, will bring together the world’s leading fashion designers, Michelin Star chefs and celebrities.
Pioneering the ‘Men’s Movement’ throughout the month of June, a month truly dedicated to men, celebrating Father’s Day, the World Cup and London Collections: Men, One For The Boys, will unite the industry together, to raise awareness of male cancer.
The One For The Boys Fashion Ball will see stars including Samuel L. Jackson, Simon Pegg, Luke Evans, Tom Hiddleston, David Walliams in collections from designers including Fendi, Armani and Alexander McQueen, take to the catwalk, between exclusive performances, in an unique celebration of fashion and music.
Guests will be treated to a Moët & Chandon reception and a fine dining experience by a dream team of Michelin star chefs including Michael Caines and Tom Kerridge, before a silent auction, raising funds for the charity.
Samuel L. Jackson, Chairman of One For The Boys, comments, “One For The Boys shines a little blue in the world of cancer campaigning – something I believe to be overdue. Men don’t tend to talk about their health issues, worrying about appearing vulnerable. The problem is that they do not have enough information on the subject. One For The Boys focuses on cutting through the noise to educate men, in the hope that we can have a similar reach to that of the pink campaigns. London Collections: Men gives us the perfect launch platform this June.”
The One For The Boys Fashion Ball will kick-start a series of events throughout June to November, to raise awareness and funds for male cancer, launching the inaugural Men’s Movement, owning the month of June every year – a month truly dedicated to men.
One For The Boys was founded in October 2012 by Sofia Davis as a tribute to a friend’s brother who lost the battle to cancer. Chaired by Samuel L. Jackson and supported by global ambassadors including Michael Douglas, Nick Candy, Dylan Jones, Simon Pegg and John Bishop, One For The Boys arms men with the facts, the risks and tools they need to tackle cancer head on.