Save The Children launches Christmas jumpers collection


  • Selfish Mother celebrates Save the Children’s Christmas Jumper Day
  • Fashion brand collaborated with fashion’s A-list who designed sweaters
  • Poppy designed Cracker jumper while David Gandy made Nutcracker 
  • Half of purchase price goes to the charity (£22.50 from sale of £45 top)


Christmas jumpers are notoriously frumpy and a fashion faux pas – but not this year.

Thanks to ultra-trendy fashion label Selfish Mother, which, despite what its name might suggest, loves to give back, a bunch of supermodels have designed the most stylish seasonal tops.

The likes of Poppy Delevingne, David Gandy, Jon Kortajarena, Karen Elson, Laura Bailey, Erin O’Connor and Immy Waterhouse have all lent their star power to the campaign so far.
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