Charles Saatchi takes us to the Golden Age of
– and its Beyond Belief!
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By Jayjay Epega @DGirlJay
We live in a world created by marketers. Advertising is a powerful force that has shaped our attitudes and behaviour since the beginning of the 20th century when it got into radio, and the late 1940s when it got into television.
The 1950s was a time well before the sexual revolution of the 60s and 70s, when sexism was not only tolerated, it was expected and actively encouraged, partly through chauvinistic print ads like the ones wonderfully explored in Charles Saatchi’s book “Beyond Belief …The Golden Age of Madison Avenue”. With lashings of hindsight, we’re now able to see the funny side of the ridiculously overt sexism on display throughout the ads, mainly because they now seem so incredibly…
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