Leonardo DiCaprio, Daniel Craig and a whole bunch of celebrities are wearing Tom Cridland, whose clothes last 30 Years.

By Fykaa Caan : Hollywood London Magazine Lifestyle and Current Affairs Editor

tomdebbieTom and Debbie

Tom Cridland is the worlds number 1 sustainable fashion brand, with customers on every continent offering clothing that is truly built to last and will save you money in cost per wear. Tom, kindly took some time out of his busy schedule and had a chat with us about his Inspirational journey.

What is the background of the fashion brand?

I started the business with my girlfriend and business partner Debs when we graduated from University. The idea was to have a brand specialising in men’s trousers (men’s chinos) and in order to fund that I took out a government start-up loan of £6,000. We got the brand off the ground and became more passionate about the fashion industry and pivoted to become a sustainable fashion brand; starting with the 30-year sweatshirt project which turned in to the 30-year collection. We are now a sustainable fashion brand and have been for the last few years.

What other projects are you involved in?

In order to help us scale the business, 2 years ago we started a sister business called Tom Cridland public relations. Where we work on PR and marketing for other businesses, often businesses that are either making durable long lasting clothing or with a sustainable edge. We also have a rock and roll band called the ‘Tomicks’ which is managed by our music agency, Tom Cridland entertainment. Things are busy working on these projects, but of course, it all started with the fashion brand, Tom Cridland and that is something that we are growing and loving every minute of.

You have become a global sustainable fashion brand and name– how does that make you feel when you look back at where you started from?

It makes me feel great when I look back on where we came from and I like the idea of how we created something from nothing almost. My parents invested in my education, I’m pretty open about that. I kind of feel that it’s the least that I can do, to make something of myself. I definitely don’t ever get much of the chance to be too conceited as my friends and family wouldn’t let me. I’m always thinking of the next thing that I want to do and do think that this process has been really nice and feel grateful for the luck that I’ve had.

Image result for tom cridlandLeonardo DiCaprio owns a pair of Tom Cridland chinos

You have an amazing celebrity following– tell me a little bit more about how that happened?

When we were initially making the trousers, that was our entire focus for the business. I realised that we need an edge and we need a reason why people want to buy these trousers beyond the fact that we are trying to make the perfect pair of chinos. So… I thought it would be great to have some figures from the entertainment industry associated with our brand. I drew up a shortlist of some actors and musicians whose work I admired and offered them a complimentary pair of trousers. It was as simple as that really. I had a realistic attitude, did my research and sent a short email. I kept it simple and felt that sometimes if you do things without overthinking it is the best way.

Image result for tom cridland

Your life and fashion journey are an inspiration– what advice would you give to others that have the same dreams and ambitions?

I’d say that my number 1 advice to anyone is to don’t ever deal with anyone who thinks that they are too big for you or too important to give you advice and time. Also, don’t ever make yourself feel bad, question your vision based on someone who may undermine it because they don’t understand it, or are skeptical. Always focus on making sure you have enough self-belief as that is crucial. It can be difficult and the whole aspect of doing anything entrepreneurial or artistic which is not explored often is the mental health side, as it can be a really tough process for people trying to do something a bit different.

What are the plans for Tom Cridland’s future?

We are going to be launching women’s wear, which has been a long time coming. It will start off with the 30-year sweatshirts, 30-year t-shirts and some Tom Cridland trousers all cut for women due to popular demand. We will also be releasing the half-century jean next year. The half-century jeans are unique as they come with a 50-year guarantee. They are developed in conjunction with Japanese fabric suppliers and our original Portuguese supplier for both men and women which I’m really excited about.

Find out more :



The Only Thing You Need to Watch Today Is This Video of Jay Z and Beyoncé Doing the Electric Slide — TIME

Lest you think that their status as the ultimate celebrity power couple keeps them from turning up at the family function, feast your eyes on this very excellent video of Jay Z and Beyoncé doing the Electric Slide at a family birthday party. In the video, Jay Z, Beyoncé, and matriarch Ms. Tina Knowles Lawson…

via The Only Thing You Need to Watch Today Is This Video of Jay Z and Beyoncé Doing the Electric Slide — TIME

Keturah King Feature : 6 of the Best

Keturah is an actress and also an accomplished interviewer whose relaxed and friendly style enables her get the most out of her interviewees who have included Hollywood stars such as Kevin Hart and David Oyelowo, international celebrities such as Naomi Campbell, Aml Ameen, politicians such as President Buhari, Thabo Mbeki and former Nigerian President Olusegun Obasanjo.
Ketturah King is quite the talent – Team Hollywood London were delighted to meet her.
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Who would you say is your career inspiration?
-My career inspiration is a lady that needs no introduction – but I’ll do just that. She’s a media proprietor, actress, philanthropist, talk show host, and Producer. Oprah Winfrey is everything I believe I am growing into and more. Reading her inspirational story of going from almost nothing, to now being worth over 2.8Bn USD gives me goosebumps every single time.
To produce and present a talk show is no mean feat (something I well know about), but to further  ensure that it becomes the highest rated tv show of its kind in history, whilst always remembering to give back and being the greatest black philanthropist in history is major #goals for me.
You have achieved so much already in your career – what do you feel are your next challenges?
– I have? (Laughs) I’m very self-critical, so while I thank you for your kind words, I also believe that I have so much more to do before I can stop to pat myself on the back.
Next up will be a big move to…I’ll keep the location secret for now – but I feel it is the next logical step for my career progression. Particularly because, as a humanitarian, I feel compelled to make others’ lives better. And that’s easily achievable with a larger platform and wider reach. Keep your fingers crossed for me…all will be revealed in due course.
Where is the most beautiful place you have visited?
– I’ve had the blessing of being able to visit some of the most glorious locations on earth – and for that reason, I am unable to pick just one location.
Every single village, hamlet, township, city and/or country that I’ve lived in or visited is robed in devastating beauty. From the crystalline waters of Dakar, to the amiable people of Mauritius, to the brilliant beasts of Kenya, to the delectable cuisine of Paris – I’m stumped! Can i pick them all?
Your favourite music?  Which artists inspire you?
I’m one of those people that listens to everything. (Ok, everything with the Hard exception of heavy metal). Being of Afro-Caribbean heritage, I’m particularly into Afrobeat, highlife, and calypso, but I also adore spending a quiet evening at home with a great book and some classical music.
I’m inspired by my fellow Scorpio – Diddy, as his capacity for re-invention is magnificent.
What do you think about Prince Harry and Meghan Markle?
I love it!!! It just goes to show that anything is possible. Who would have thought that a biracial divorcée could (potentially) become the next queen of England?
Even though she’s not the first melanin monarch (as we had Queen Charlotte Sophie in the 1700s), she’s the most relatable. I’ve loved watching Megan Markle in Suits for years; I’m happy she’s happy!
What advice would you give to young people looking to break into the entertainment business?
Stay true to yourself. Authenticity is EVERYTHING! If you always keep in the back of your mind that “no one is you, and that is your power”, you cannot but win.


Thank you Keturah!

Follow her adventures –

Interview by Jon Trevor & Team Hollywood London