“Reconnecting Hearts”… Searching and sharing a new sense of well being
For the 2021/2022 AW collection, TATRAS is introducing a fleece collection and a jacquard collection to evoke vivid liveliness. The fleece collection consists of items that offer both warmth and comfort, while the jacquard collection is finished like a “cut and sew,” using multiple layers like the down jacket composition.
Just like a beautiful aurora constantly shifting hues throughout the night sky, we modernized our outer collection and ICON items using different colored nylon and polyester. TATRAS takes you into our vibrant world of the endless search for a stunning silhouette, practical functionality, and high standard for the best quality garments.
The message behind TATRAS’s AW21 campaign is “reconnecting hearts.” In a constantly changing society, TATRAS strives to encourage humans to redefine “hope” and “light” for themselves, together.
The sentiment is a timely one, as globally, people want to spend time with their loved ones more than ever after a long challenging wait.
TATRAS is a luxury down jacket brand for men and women founded in Japan and designed in Italy. TATRAS was founded in 2006 by Masanaka Sakao with the mission to perfect an accessible, beautiful down jacket.
The result was outerwear of the highest quality with impeccable construction, made from exclusive Japanese performance fabrics and Italian-milled wool. Tatras grew organically throughout Japan based on its unparalleled reputation for utility and luxury, appealing to those who truly love fashion.
Since then, Tatras has expanded its global reach, showing ready-to-wear for men and women during Paris Fashion Week. Sakao’s vision has evolved to express the emotion of the brand in fashion and culture collaborations on the runway and in retail experiences. As a creative director, he continually seeks knowledge and ingenuity, creating products that are truly unique to the market.
Dr Fykaa Caan,
Fashion, Lifestyle and Current Affairs Editor
The Hollywood London Magazine