London Fashion Week (LFW) presented by Clearpay September 2021 will bring back its City-Wide Celebration programme. Running from Friday 17th to Tuesday 21st September, alongside the London Fashion Week show schedule, City-Wide Celebration aims to unite London in a festival of creativity and innovation. The dynamic schedule includes events and activations in partnership with key retailers, cultural institutions, and businesses, opening London Fashion Week to new audiences and communities, with over 100 brands and over 350 events taking part over the five day period.
Anya Hindmarsh, Browns, Christian Dior, COS, Dune London, Jimmy Choo, Levis, Monsoon, Mossiman, Mulberry, Oscar De La Renta, PUMA, Really Wild, Rixo, Saatchi, Salvatore Ferraga, Swarovski.
New this season, City-Wide Celebration is running in collaboration with Limited Edition London, an initiative that is part of the Mayor of London’s Let’s Do London campaign, launched to help encourage visitors back to central London.
Sadiq Khan, Mayor of London, said, “London is recognised globally as a leading fashion capital and the unrivalled creativity and diversity of the sector in our city will be vital in helping to drive our social and economic recovery. Many fashion retailers have had an incredibly difficult 18 months which is why I am thrilled to mark the return of London Fashion Week alongside a new City-Wide Celebration. The City-Wide Celebration, together with Limited Edition London will encourage Londoners and visitors back to our city enabling them to enjoy access to unique activities, bespoke in-person events and purchase exclusive clothing.”
Caroline Rush, CEO British Fashion Council, said, “We are delighted to welcome London Fashion Week back in a physical format this season and are excited to celebrate the city for everything it has to offer through our City-Wide Celebration. The initiative aims to drive footfall back into the capital while reminding consumers of the vibrancy and excitement of London. With involvement from over 100 brands, stores, hospitality venues and cultural institutions we are looking forward to seeing the whole city come to life.”
The City-Wide schedule is an extension of the LFW schedule which this season is a hybrid of both digital and physical activations taking place across London and on the LFW Digital Hub.
The Hollywood London Magazine