GN3RA partners with the Royal College of Art to launch its digital fashion platform

GN3RA is a direct-to-avatar fashion design studio where anyone can co-create digital outfits with zero limitations to their imagination. GN3RA’s mission is to enable creators to explore and express their virtual identity through digital fashion

 GN3RA, The world’s first fashion metaverse for creators partners with The Royal College of Art (RCA), the world’s most influential postgraduate institution of art and design. The partnership, in collaboration with the RCA Fashion MA programme, will offer bespoke digital creations by 7 leading RCA Fashion Alumni for GN3RA creators to co-design, wear and share on the platform. 

GN3RA works with selected creators, influencers, brands and media to grow a community of digital fashion ambassadors. This community will take an active role in the development of the platform as well as champion the designers and their virtual creations. 

Meeting the growing demand for digital wearables and tackling the lack of easy-to-use design software, GN3RA repurposes how people interact with creative tools. 

“My vision for what creative tools should be was hugely impacted by my time teaching students digital fashion design. I saw firsthand the technical barriers they had to overcome in order to begin exploring their creative practice. I wanted to break down these barriers and develop a platform that enables anyone to explore their creativity through fashion,” says GN3RA Founder and CEO Lili Eva Bartha.

“The beauty of the collaboration with the RCA is that these incredible designers are inviting the world to experience their art in a new exciting and interactive way –  by becoming co-creators,” adds Bartha.

“We are excited to partner with GN3RA, the first digital fashion platform that is growing and championing emerging talent. Lili has always been such a motivated thinker with social grace and innovation in her soul. We look forward to seeing GN3RA grow and the future digital community be led by such values,” claims Zowie Broach, Head of Programme (Fashion MA) at RCA.

The Launch Event

To celebrate the Alpha launch, GN3RA will hold an event . They will be bringing together emerging design talent, industry thought leaders, creators, brands, retailers and influencers to discuss the future of virtual self-expression.

The Emerging designer roundtable will include selected designers from the RCA partnership, who will have the opportunity to discuss digital fashion and the challenges of customisation, collaboration and monetisation. 

The event will include workshops for attendees to create their first digital outfits, alongside VR and immersive installations, with live DJ & VJ entertainment.

About

About GN3RA:

A symbol for self-expression, GN3RA’s mission is to enable creators to explore and express their virtual identity within the Metaverse, online virtual worlds and games through the power of digital fashion. GN3RA has developed an immersive direct-to-avatar design studio that champions creativity, collaboration and individuality. With new outfits, digital fabrics, virtual effects and cutting-edge features, the possibilities for creation are limitless. Players can easily become co-creators by unlocking outfit templates to hyper-personalise, share and trade in-platform and across the Metaverse. For more info visit: https://www.gn3ra.io/

About the Royal College of Art:

Founded in 1837, the Royal College of Art is the world’s leading university of art and design. Specialising in teaching and research, the RCA offers degrees of MA, MPhil, MRes and PhD across the disciplines of architecture, arts & humanities, design and communications.

A small, specialist and research-intensive postgraduate university based in the heart of London, the RCA provides 2500 students with unrivalled opportunities to deliver art and design projects that transform the world.

The RCA’s approach is founded on the premise that art, design, creative thinking, science, engineering and technology must all collaborate to solve today’s global challenges.

The RCA is home to more than 700 of the world’s leading academic and professional staff who teach and develop students in 30 academic programmes. RCA students are exposed to new knowledge in a way that encourages them to experiment.

The RCA runs joint courses with Imperial College London and the Victoria & Albert Museum.

InnovationRCA, the university’s centre for enterprise, entrepreneurship, incubation and business support, has helped over 75 RCA business ideas become a reality that has led to the creation of over 800 UK jobs.

Alumni include such major figures as Henry Moore OM, Dame Barbara Hepworth, Bridget Riley, David Hockney OM, Sir Peter Blake, Sir Ridley Scott, Dame Zandra Rhodes, Sir Frank Bowling, Ian Dury, Sir James Dyson OM, Tracey Emin RA CBE, Chris Ofili CBE, Sir Anthony Finkelstein, Sir David Adjaye, Erdem Moralioglu MBE, Philip Treacy OBE, Julian MacDonald OBE, Christopher Bailey CBE and Thomas Heatherwick RDI, CBE.

The RCA was named the world’s leading university of art and design in the QS World Rankings 2022 for the eighth consecutive year (QS World Subject Rankings 2015-2022).

About MA Fashion:

The Fashion MA programme at the RCA asks for a disruptive critical approach, leading to new aesthetics and responses about the practice and industry of fashion. This programme creates an environment where students are open to new and emerging thinking and to unlearning, guided by diversity, inclusivity and cultural awareness. Throughout the course, students have the opportunity to reflect on, discuss and strengthen their own authentic identity, and help others to do the same.

The Hollywood London Magazine

Dr Fykaa Caan

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