Hollywood London Magazine

BBC Music Introducing hosts #Amplify17, the ultimate new event for musicians to develop skills & progress careers 🎶

Hwadline image Intro Amplify

Marking 10 years of BBC Music Introducing, Amplify is the biggest new music business event ever to be held in the UK and a must attend for all musicians and anyone looking for a career in music. With over 100 sessions and 250 speakers, Amplify will feature the biggest names in the musicbusiness including Chase & Status, Melanie C, Marika Hackman, Nina Nesbit, JP Cooper and Rae Morris joining previously announced The Libertines, Blossoms, The Courteeners, Hurts, Frank Carter, Becky Hill, Annie Mac, Jo Whiley, MistaJam, Jamie Cullum, Bob Harris and many more.

Tickets are now available costing £26 for the weekend, with group discount tickets available for schools, colleges and universities. Virgin trains are also offering discounts to ticket holders travelling to London. BBC Introducing Presents Amplify takes place 6th – 8th October 2017, tickets and info – introducingamplify.com.

With over 100 sessions and 250 speakers, Amplify ensures every aspect of the music business is covered, with highlights including Chase & Status – Bedroom Producers To Festival Headliners, Grime Is The New DIY, AIM Presents: What’s It Like For Women In Music, A Guide To Self-Releasing In Music and much more. Day splits have now been unveiled and available here.

Blossoms

Some highlights include –

Sessions:

The Journey Stage in association with AWAL:

Headline sessions from some of the biggest artists around, looking back at how they got their big break and giving aspiring musicians their insider tips. Newly announced to the line-up are: Chase & Status, Melanie C, Katie Melua, Marika Hackman, Nina Nesbit, JP Cooper and Rae Morris. They join artists already announced: The Libertines, Blossoms, The Courteeners, Hurts, Frank Carter, Becky Hill, Bugzy Malone, The Hunna and Ray BLK.

The Industry Sessions powered by SoundCloud:

Spread across 9 theatres, these discussions and hands-on workshops offer an insight into key elements of the music industry, such as How to Get Your Music on the Radio, How to Get Gigs and Music Manger Masterclasses from artist managers including Tara Richardson, manager Foals, Jamie Oborne, manager The 1975, Peter McGaughrin, manager Everything Everything.

jo Whiley

A team of BBC DJ’s will be hosting sessions across the 3 day event, chatting to artists and talking about their own music journeys. These include Annie Mac, Jo Whiley, Steve Lamacq, Annie Nightingale, Huw Stephens, MistaJam, Jamie Cullum, Phil Taggart, Bob Harris, Danny Howard, Tom Robinson, DJ Target, Twin B, Monki, Abbie Mcarthy, Sophie Little, Georgie Rogers and Yasser.

Steve Lamacq’s Demo Bag:

A chance for you to hand your demo over to BBC Introducing DJ’s Steve Lamacq and Huw Stephens who will listen and critique your demo there and then!

“In 2011, an 16-year-old Jake Bugg turned up to a BBC Music Introducing masterclass with some homemade cheese and pickle sandwiches and a load of demo CDs. He had a couple of really good songs even back then, so we played him on my show and the rest, as they say, is history”. Steve Lamacq

Grime is the New DIY:

Amplify hosts some of the leading experts from the UK’s biggest music genre right now – including Alex Boateng – Island Records, Amber Davies – Warner Chappell, Alex Griffin – GRM Daily.

How to Get A Gig:

Agents and promoters discuss how to get on a line-up – including Steve Tilly – Kilimanjaro Live, MattBates – Primary Talent Agent, Jon Mcidowie – Reading & Leeds, Beckie Sugden – X-Ray Touring.

BBC Music Introducing Feedback Centre:

Meet with a host of BBC Music Introducing DJ’s, producers and industry staff, with tips and advice on how to make your break as well as the chance to have your demo listened to.

The Bandstands in association with Sentric Music: Continuing their tradition in showcasing unsigned talent, Introducing Bandstands will feature the next generation of new talent as well as offering ‘open mic’ sessions, too.

Vinyl Marketplace: Hosted by ERA, the team behind Record Store Day, Vinyl Marketplace has stalls from record shops the country.

Tim Etchells, Managing Director of SME London, said: “It’s never been harder to break into the music industry than right now – people don’t know how to get their music heard or where to go for expert advice. That’s why we’ve created Amplify, to guide people through the minefield and help them grab that big break.

“Never before under one roof have the key industry makers and breakers been ready to sit and listen to music and questions in this way. It’s a truly unique offering that no one who dreams of making it should miss. BBC Music Introducing has been responsible for breaking household names, they are the perfect partner and I’m really excited about discovering the next big talent at Amplify.”

Bob Shennan, Director of BBC Radio & Music, said, “BBC Music Introducing has been discovering and supporting the best new artists in the country for the past 10 years, and we are excited to be bringing all the best music industry experience and knowledge under one roof at Amplify this year.”

Radio 2 DJ, Jo Whiley said: “As anyone who has listened to my shows on Radio 1 or Radio 2 knows, I am passionate about giving up-and-coming musicians the chance to get heard and break into the mainstream. From a 19-year-old Adele doing her first performances, to seeing Coldplay taking their initial steps towards superstardom and the emergence of Biffy Clyro, I feel privileged to have been at the beginning of so many journeys.

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Amplify Highlights

CHASE & STATUS – BEDROOM PRODUCERS TO FESTIVAL HEADLINERS

THE HEADS OF LABEL MASTERCLASS

THE LIBERTINES – IN CONVERSATION WITH PHIL TAGGART

URBAN DEVELOPMENT: HOW DO YOU CREATE A LEGACY IN URBAN MUSIC?

HOW TO GET A GIG

THE A&R MASTERCLASS

GRIME IS THE NEW DIY

A GUIDE TO SELF RELEASING – THE ULTIMATE IN UNSIGNED DISTRIBUTION

THE MUSIC MANAGER MASTERCLASS

JAMIE CULLUM AND FRIENDS